Description

The Too Yumm! Veggie Stix are a modern, health-conscious line of snacks in the Indian market, positioning themselves as a "guilt-free" alternative to traditional fried chips and extruded snacks. The brand Too Yumm! is owned by Guiltfree Industries Ltd., a subsidiary of the RP-Sanjiv Goenka Group, and is known for its baked, lower-fat products endorsed by celebrities like Virat Kohli. Here is a detailed description of the product: 1. Product Type & Health Positioning Type: Extruded snacks, shaped into small, thin sticks. Cooking Method: They are baked, not fried (often described as "air-popped" or "air-fried"). This is the main point of differentiation, resulting in a product with significantly less fat and fewer calories than standard potato chips. Base Material: They are made from a blend of starchy ingredients, marketed as "real vegetables and whole grains." The ingredients list typically includes Potato, Tapioca, Corn (grits/flour), Rice flour, and sometimes mentions Jowar (Sorghum). 2. Texture and Shape Shape: Straight, small, cylindrical sticks (hence "Stix"). They are thin and uniform. Texture: They offer a light and satisfying crunch similar to an airy extruded snack. While firm enough to hold the seasoning, they are not as hard as some corn-based snacks, aiming for a light, palatable bite. 3. Popular Flavor Profiles The flavors are generally a mix of classic global hits and Indian chatpata options: Sour Cream and Onion (Flagship Flavor): A rich, tangy, and savory flavor combining the creaminess of sour cream powder with the sharp zest of onion and garlic. Chilli Chataka: The Indianized spicy and tangy flavor. This variant delivers a satisfying blend of heat (chilli) and tartness (chataka), appealing to the preference for bold, savory spices. Other Flavors (Depending on availability): The brand also cycles through various tangy, spicy, and savory options. 4. Branding and Consumer Appeal Target Audience: Consumers who are health-conscious, young, and looking to indulge their snack cravings without the guilt associated with traditional fried options. Packaging: Bright, modern, and clean, featuring clear visual cues that highlight the "baked" and "less fat" attributes. In summary, Too Yumm! Veggie Stix are baked, multi-grain sticks that provide a light, crispy texture and are popular for their guilt-free positioning and bold flavors like Sour Cream and Onion and Chilli Chataka.