Description

The Too Yumm! American Style Cream & Onion Potato Chips are the brand's primary offering for the classic international flavor, but they are positioned with a significant "better-for-you" health angle compared to competitors. They are made by Guiltfree Industries Ltd. (part of the RP-Sanjiv Goenka Group). Here is a detailed description of the chips: 1. Product Type and Health Focus Type: Potato Chips (thin, flat-cut wafers). They are actual potato slices, not extruded snacks like the Too Yumm! Stix. Flavor Classification: International Classic. This flavor directly competes with the Cream & Onion variants from global brands like Lay's and Bingo!. The name "American Style" reinforces the savory, rich, and creamy profile popular in Western markets. "Guilt-Free" Positioning (Key Differentiator): Oil: They are made with Rice Bran Oil and clearly marketed as having Zero Palm Oil. Fat Content: The brand claims these chips contain 40% less saturated fat than regular fried potato chips. 2. Texture and Flavor Profile Texture: Standard flat-cut and crispy. The chips are made from quality potatoes and deliver a satisfying crunch, which consumers often rate highly for its crispness. Flavor: A signature rich and creamy, yet tangy taste. Cream: The flavor powder contains Milk Solids and Cheese Powder for the creamy, savory, and slightly rich base. Onion & Herbs: The zest comes from Onion Powder and Parsley Powder, providing the sharp, aromatic notes essential to the Cream & Onion profile. Overall: It is designed to be a delectable combination of sourness (tanginess) and creaminess, making it a highly addictive savory snack. 3. Ingredients and Allergens Main Ingredients: Potatoes (around 56%), Edible Vegetable Oil (Rice Bran Oil), and Seasoning (Sugar, Maltodextrin, Iodised Salt, Onion Powder, Parsley Powder, Milk Solids, and Cheese Powder). Allergen Advice: They contain milk solids (due to the cream and cheese powder in the seasoning). In summary, the Too Yumm! American Style Cream & Onion chips are a classic, flat-cut potato chip with a rich, tangy, and creamy flavor, but they stand out in the market due to their Zero Palm Oil and 40% less saturated fat health claims.