Description

The name "Bhoot" (meaning "Ghost" in Hindi) directly refers to the use of the infamous Bhut Jolokia (Ghost Pepper), one of the world's hottest chili peppers. Here is a detailed description: 1. Core Identity and Spice Level Chilli Source: The chips feature the flavor of Bhut Jolokia chillies. This is a deliberate marketing move to signal extreme heat, placing the chip at the top tier of spicy snacks in the Indian market. Spice Intensity: They are genuinely spicy and are considered the spiciest mass-market chip available from Too Yumm! Reviews indicate they offer a noticeable, delayed burn that is significantly stronger than Lay's or Bingo!'s standard spicy options. Unique Collaboration: The chips are often marketed as being "Created with Naagin Hot Sauce," a popular spicy brand in India, to reinforce the authenticity of the heat and add a "zesty kick" to the spice blend. 2. Product Format and Health Positioning Type: These are Potato Chips (flat-cut wafers), contrasting with the extruded corn/multigrain base of the brand's other popular items like Veggie Stix and Multi Grain Chips. Texture: They have a standard, thin, and crispy potato chip texture, designed to deliver the fiery seasoning intensely. Health Focus: Like all Too Yumm! products, they maintain the brand's guilt-free positioning: Zero Palm Oil: Made with Rice Bran Oil. Lower Saturated Fat: Often advertised as having 35% less saturated fat than regular potato chips. 3. Flavor Profile (Beyond Heat) The flavor is engineered to be more than just pure heat: Savory Base: Beyond the chilli, the seasoning has a savory, tangy base (often including salt, sugar, and acidity regulators) to provide a palatable masala flavor before the heat hits. Variant - Spicy & Icy (Newer Launch): A highly unique variant combines the extreme heat of the Bhoot flavour with a "surprising icy coolness". This creates a bizarre but thrilling hot-and-cold sensation, a major novelty in the snack aisle.